Traffic Acquisition

Think of this as the "Where did they come from?" report. It shows us the specific channels (like Google Search, social media, paid ads, email campaigns, etc.) that bring visitors to your website or app. It tells us not just where new visitors originate, but also how people re-engage with your site across different visits.

User Conversion Path

Identify the common journeys your customers take. By visualizing these paths, we can spot where they might get stuck, where they leave your site, and what content or interactions are most influential in leading to a conversion. It's incredibly valuable for optimizing your website's flow and improving user experience.

User Conversion Funnel

Define a specific, step-by-step journey we expect your customers to take to complete a goal (like submitting a form or making a purchase). It then visually shows us how many users complete each step and, more importantly, where users drop off at each stage.

User Segment Overlap

Understand how different groups of your users intersect. Imagine you have a group of users who made a purchase and another group who visited your blog. This report can show us how many users fall into both groups, only one group, or neither. It visualizes these relationships using a Venn diagram.

User Cohort Exploration

A "cohort" is simply a group of users who share a common characteristic or experience during a specific time period (e.g., all users who first visited your site in January, or all users who made their first purchase in February). The Cohort Exploration allows us to track the behavior of these groups over time.

Content Navigation Heatmap